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Metrics to Value R&D: An Annotated Bibliography

by John R Hauser,Massachusetts Institute of Technology...,Sloan School of Management

ISBN 13: 9781016861892

Format: Paperback (74 pages)
Publisher: Legare Street Press
Published: 27 Oct 2022

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Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing

by Hauser, John R John R Hauser, Glen L Urban,

ISBN 13: 9781021499790

Format: paperback
Publisher: Legare Street Press

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